Brand identity pricing packages

Not just a logo

Brand Elements

You are happy with your current look overall but your logo is in need of a refresh, or you just don’t need a full branding system. Branding Elements is brand identity stripped down to its absolute minimum.

£450

Included:

A worksheet and followup discussion to discover your unique selling points, ideal customers, ambitions and future goals. This is used to set the direction of your branding. 

With the research done and the direction sorted. I can design and refine ideas, then pick 2 to 3 of the best to present to you. Each concept will feature product and print mock-up to give you a good idea of what the logo will look like in real life.
Your preferred logo from this selections with be refined further, if needed, and packaged up ready for you to use on your digital and print items.
When complete, you will have unrestricted usage rights.

A document with specifications for; your logo - minimum print and digital sizes, colours values for print and digital (Pantone, CMYK, RGB, Web HEX)

Brand Identity system

You’re staring from scratch or your business is ready to grow and your branding needs to be inline with your goals and ambition. With a brand identity system you will have the tools and guidelines to build your brand, maintaining continuity throughout. 

£850

Included:

A worksheet and followup discussion to discover your unique selling points, ideal customers, ambitions and future goals. This is used to set the direction of your branding. 

With the research done and the direction sorted. I can design and refine ideas, then pick 2 to 3 of the best to present to you. Each concept will feature product and print mock-up to give you a good idea of what the logo will look like in real life.
Your preferred logo from this selections with be refined further, if needed, and packaged up ready for you to use on your digital and print items.
When complete, you will have unrestricted usage rights.

Colours to compliment your brand identity with directions of use. Plus colour specifications for print and digital (Pantone, CMYK, RGB, Web HEX) 

Font and typeface recommendations which compliment your new branding. With directions of how to use them.

Custom patterns, shapes, graphics that are useful additions when applying your branding to future design work.

A comprehensive document about your new brand identity. It describes what design elements and assets are included in your brand pack, how and how not to use them. This document will enable you to keep consistency in your branding.

Custom package

Sometimes you need more than is covered in my two packages, this could be document templates for Microsoft Word, Indesign, or other Adobe Creative Suite software. You might need designs for signage, packaging, business stationary. If you need something that is not included in a brand package, let me know and we can discuss a custom quote.

Your new brand identity toolkit

This is your brand assets and guidelines. With your brand identity toolkit you are now able to apply the look and feel of your new brand throughout your business. Your in-house designer, freelancer or design agency now have guidelines  to keep your business looking consistently great and on brand.