Rounders – Restaurant logo design and identity

Rounders Chicken Box Branding

Restaurant logo design and identity for Rounders Chicken.

A custom logotype and identity created for a restaurant making fantastically original fried chicken dishes.

Rounders wanted a brand identity which helped them stand out as the new highstreet fried chicken restaurant with a focus on quality, fresh food all inside a well-styled restaurant. 

The logo – We wanted to go fully custom on the logotype, the idea of having a logo which is built from scratch always seemed like the only way to go. It reflects the ethos of the restaurant owners and them making a new business with a new outlook on fried chicken. The logotype has a script flow with a solid feel. 

The Colour Palette – We’re keeping it rich; Red, deep indigo, stark white and a yellow accent. We wanted to work with the more standard colours for a chicken restaurant but ramp the colours up and give them some pop.


Rounders Logo development
Rounders Chicken branding and signage
Rounders Chicken Instagram mockup
Rounders Chicken branding and website mockup

Ready to start your own project?

If you want to discuss brand identity design you can send me a message or check out my brand identity design process.