Branding is not just a logo
On its own, a logo can look great, well balanced with beautiful typography.
Mix that with a complimentary brand identity and suddenly that logo has depth, meaning and most importantly - context.
The link between a brand and its logo is solidified by branding.
A logo is often the thing we first notice, so it should have impact and evoke feelings and expectations about the business. The rest will come from the experience that follows.
Branding is not just a logo... It’s how people experience your brand.