Kara is a Body Shop at Home consultant. She approached me to create an identity for her brand. Kara wanted a bold colour pallet and a logo that would fit alongside the Body Shop range but to have a clear distinction between the two brands.
The basis of this brand is the strong colour pallet coupled with a sturdy typeface.
I created a brand guide for Kara’s Kosmetics. The business has a good online presence and also host parties so it is essential that the brand is consistent in all areas. Brand guidelines keep those involved in marketing and design on the same page, outlining the usage do’s and don’ts.