Last year I committed to doing the 36 Days of Type challenge and I really enjoyed having to produce a great looking letter every day. At the end of it, I had an amazing set of letters and numbers.
I wanted to push myself with this years 36 Days of Type by designing a logotype and brand to accompany each letter.
The Logo Designs
Doing a logo and brand per day has been a lot of work, but it’s allowed me to explore and develop many different styles and at the same time build a nice portfolio of concept work.
There was no brief, the only boundary I set was – the brands all had to be in the drinks industry. This is purely an exercise of exploration and idea development. I found that as the challenge went on the ideas came to me much quicker with less overthinking and generally I liked them more.
Designing a brand per day is a pretty big commitment, maybe a little more than I anticipated while doing this between my normal client work. I made sure that I only dedicated a couple of hours each day to this and having that extra restriction meant that I had to run with the first few ideas. It also meant that I couldn’t do much research, if any, but the point of this challenge was always to play with designs and let them flow out naturally.
We are now on day 26 – letter Z and I have 26 new logos with a drink mock-up. By the end, I will have 36 – 36 new logos!!