The design direction was to show that Playing To Be is a professional service with health and wellbeing at the core but should also look inviting and unintimidating.
The use of shapes is an important element of the visual identity, acting as building blocks that make up the logo mark, representing the parts people play in a child’s life. The shapes are echoed throughout the website.
The colour palette is very familiar as being “medical”, we felt the use of blue and green would position Playing To Be as a medical/therapy service. To add a little fun to the mix we dropped a bold yellow into the logo, this colour is to be used sparingly. To soften the clinical look and introduce a claiming tome we used an off-white for backgrounds.
Typography needed to be clear and legible. Like the colour palette, the typefaces used had to portray the professionalism of Playing To Be while having some sense of character and friendliness. Work Sans has that perfect mix.
It’s been great to work with Patricia as she starts her new business.
