Something New Font A Display Font I Designed

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Something New Font

Like most designers, I have a little side project and mine is making fonts.
Font design felt like a natural progression from designing a logotype, it’s essentially just making the rest of the glyphs to create a full typeface.

For the Something New Display font, I set out to make a font that is full of character and would be ideal for a craft beer brand.

My starting point was the R to get a feel for the stem, bowl and leg. The mix of serif and slight blackletter really piqued my interest and I ran with it. The uppercase glyphs came relatively easy with the exception of the S, they are always a difficult glyph. The S has to have a balance between its mass and negative space while fitting with the rest of the font, finding that balance can take hours – if not days!

To stay within my simple brief of creating a font for a craft beer brand I naturally went down a Bavarian route taking inspiration from Hofmeister Helles, Erdinger and Schofferhofer.

As a designer of logos and logotype, I always want a font with versatility and options. With Something New I build in stylistic alternatives and discretional ligatures to allow the user the ability to create a unique logotype, title or heading by selecting alternative glyphs.

The resulting display font is versatile, strong with a playful side.

Something New Display Font is available form:
Creative Market | Yellow ImagesMyfonts

Something New initial sketch

Something New Display Font is available form:
Creative Market 
Yellow Images
Myfonts

Ready to start your own project?

If you want to discuss brand identity design you can check out my brand identity design process or send me a message.